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Evert Gummesson, (Stockholm University School of Business, Stockholm, Sweden), Robert F. Lusch, (University of Arizona, Tucson, Arizona, USA), Stephen L. Vargo, (University of ...
Evert Gummesson, Robert F. Lusch, Stephen L. Vargo (pp. 8 - 22) Keywords: Complexity theory, Customer service management, Education, Systems theory, Transition management
Gummesson, E. (1991) Qualitative Methods in Management Research. Sage: Thousand ... The Robert Gordon University, June 2006 | web site by Iain Middleton www.imiddleton.com ...
Gummesson (1988) additionally proposed that the interaction theories had also influenced ... Conference 2008: Reflective Marketing in a Material World, 8-10 July 2008, The Robert ...
Professor Robert J. Glushko - UC Berkeley; Professor Christian Gronroos - Hanken Swedish School of Economics; Professor Evert Gummesson - Stockholm University
Evert Gummesson, (Stockholm University School of Business, Stockholm, Sweden), Robert F. Lusch, (University of Arizona, Tucson, Arizona, USA), Stephen L. Vargo ...
Evert Gummesson, Robert F. Lusch, Stephen L. Vargo (pp. 8 - 22) Keywords: Complexity theory, Customer service management, Education, Systems theory, Transition management
Gummesson, E. (1991) Qualitative Methods in Management Research. Sage ... The Robert Gordon University, June 2006 | web site by Iain Middleton www.imiddleton ...
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