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Phil Rumbold, Cadbury's marketing director, said: "Having researched it, we felt it wasn't working for our core target audience. You try things, but don't always pull it off and ...
But Managing director Phil Rumbold said: "We felt it wasn't working for our core target audience." Kraft completed a takeover of the firm last month.
Phil Rumbold, Cadbury's marketing director, said: "Having researched it, we felt it wasn't working for our core target audience. You try things, but don't always pull it off and ...
Trevor, now 46, was the man who took the decision, following discussions with marketing director Phil Rumbold, to plump for Cadbury’s famous gorilla advertisement, which became a ...
Phil Rumbold, Cadbury's marketing director, said: "Having researched it, we felt it wasn't working for our core target audience. You try things, but don't always pull it ...
[Jun 3, 2010] But Managing director Phil Rumbold said: "We felt it wasn't working for our core target audience." Kraft completed a takeover of the firm last month.
[Mar 5, 2010] Phil Rumbold, Cadbury's marketing director, said: "Having researched it, we felt it wasn't working for our core target audience. You try things, but don't always pull ...
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