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Andrew Fearne, Adam Donaldson, Phil Norminton, (1999) "The impact of alternative promotion strategies on the spirits category: evidence from the UK", Journal of Product & Brand ...
Andrew Fearne, Adam Donaldson, Phil Norminton (pp. 430 - 443) Keywords: Consumer behaviour, Marketing strategy, Pricing, Sales promotion, United Kingdom, Wines and spirits
“The range is now a top 10 healthy cereal bar and the most successful cereal bar launch of 2005,” says customer insights director Phil Norminton.
Andrew Fearne, Adam Donaldson, Phil Norminton, (1999) "The impact of alternative promotion strategies on the spirits category: evidence from the UK", Journal of Product ...
"The range is now a top 10 healthy cereal bar and the most successful cereal bar launch of 2005," says customer insights director Phil Norminton.
Andrew Fearne, Adam Donaldson, Phil Norminton (pp. 430 - 443) Keywords: Consumer behaviour, Marketing strategy, Pricing, Sales promotion, United Kingdom, Wines and spirits
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PepsiCo (Public Company; 10,001 or more employees; PEP; Consumer Goods industry): Business Unit Director, (September 200...