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Widely known in the CRM industry, Peter was the driving force behind the AAs leading edge in direct marketing and customer relationship development. He has worked on projects from ...
Marketing Accountability is chaired by Professor Malcolm McDonald and the consulting team consists of Grant Oliver, Tina Fegent and Peter Mouncey.
This editorial advocates that the principle of CRM must be applied in practice to all parts of a business to bring about true customer centricity. (FREE download)
Tactical tool or key strategic asset: How organisations can maximise the value of their customer database.
Measuring the value added by marketing: what is the role for market research? ... Peter Mouncey
Widely known in the CRM industry, Peter was the driving force behind the AAs leading edge in direct marketing and customer relationship development. He has worked on ...
Update your professional profile, manage your online reputation or research the professional information of Peter Mouncey, Editor, International Journal of Market ...
A DEDICATED York teacher who taught for more than 30 years has died aged 76. Peter John Mouncey died in St Leonard's Hospice on Boxing Day. A former York schoolboy ...
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