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The Arc Live name has been dropped in favour of the Lime branding and former Arc Live managing director Tanya Sergant will head up the new operation, staffed by 30 people.
According to Tanya Sergant, managing director of Arc's experiential arm Lime, Tesco has been "tightening up" in recent years to reduce clutter from promotional material.
According to Tanya Sergant, managing director of Arc's experiential arm Lime, the agency that oversees all field marketing activity within Tesco, this is already happening.
Our contribution can even help ensure a new product is actually listed in store," says LIME managing director Tanya Sergant. Field marketers argue that because they are in regular ...
says IMP Face to Face managing director Tanya Sergant. "It also works in isolation. A consumer may not have heard of a product; offer a tasting to the right target in the right ...
The Arc Live name has been dropped in favour of the Lime branding and former Arc Live managing director Tanya Sergant will head up the new operation, staffed by 30 people
According to Tanya Sergant, managing director of Arc's experiential arm Lime, the agency that oversees all field marketing activity within Tesco, this is already happening
According to Tanya Sergant, managing director of Arc's experiential arm Lime, Tesco has been "tightening up" in recent years to reduce clutter from promotional material.
United Kingdom - Executive and Personal Development Coach at pumpkinfrogView Tanya Sergant's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Tanya Sergant discover ...
22 August 02, 12:00. , division of IMP (D'Arcy). Chairman John Quarrey, joint MDs Phil Cottier, Tanya Sergant.Clients include . ...
16 Oct 2004 ... Managing director Tanya Sergant explains: "Many product launches that Arc Live is involved with reflect the importance of ensuring that the ...
Managing director Tanya Sergant explains: "Many product launches that Arc Live is involved with reflect the importance of ensuring that the final point of ...
13 Apr 2005 ... Tanya Sergant, managing director of the Arc UK-owned agency Lime, also maintains that 60% of business comes to it direct. ...
28 Feb 2005 ... The Arc Live name has been dropped in favour of the Lime ...
7 Jan 2005 ... The combined agency will retain the Lime name but will be headed by Arc Live managing director Tanya Sergant. Her counterpart at Lime, ...
31 Mar 2005 ... Tanya Sergant, managing director of brand experience agency Lime, says brand owners must be careful about where and when they sample ...
12 Feb 2004... so there are more restrictions regarding what point of ...
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DDB London (Marketing and Advertising industry): Global Operations Director Philips, (September 2006-Present)
Lime / Arc (Mark...