Mel Wakely

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Mel Wakely

Locality: London, United Kingdom
Summary: I am a proactive and results orientated marketing communications expert with over ten years agency experience. I specialise in experiential marketing and events for consumer brands that are designed to entertain, encourage audience participation, generate mass PR coverage and drive sales. Previous clients : Covent Garden (Capco) London 2012 Sherry Institute of Spain Diageo (Smirnoff) Shell Retail Proctor & Gamble (Ariel) Sony PlayStation Brtivic (Tango) British Airways BMW MINI Levis FHM Turner Broadcasting Network (CNX) Channel 4 BBC - TOTP IFAW From April 2008, I travelled around the world on a one-year career break. I am now looking for freelance consultancy work or a permanent position with a like-minded agency.
Current: Freelance Consultant (Events, PR, Experiential) at Mel Wakely
Past: Head of Events at JCPR Account Director (Diageo) at RPM Ltd Events Consultant (Freelance Contract) at Hill & Knowlton Head of Project Management at Cunning see less... 1 more...
Education:  Goldsmiths College, U. of London Sociology (1990-1993) 

Industry: Public Relations and Communications
Skills: - Creating, marketing and executing events, experiential marketing activity and PR campaigns - Sales promotion and product sampling - Project managing multi-media campaigns (Global, Pan-European and UK) - Account handling at a senior level - Artist/Celebrity liaison, fee negotiation and contracting - Print production (leaflets, brochures, books, banners, vinyls, t-shirts) - The production know-how to build bespoke installations in public spaces
Experience: Mel Wakely (Events Services industry): Freelance Consultant (Events, PR, Experiential),  (August 2009-Present) Freelance consultant for various agencies including; Unity, Freud Communications, Blazinstar Experiential, Cheil Unity An award winning agency, where I provide strategic experiential and events expertise plus project management of live activity for a number of Unitys...
Interests: career opportunities, consulting offers, new ventures, expertise requests, reference requests, getting back in touch

References for Mel Wakely

Web Results

Xchangeteam - For Freelancers - Working With Us - Case Studies

Mel Wakely is an events expert with over nine years experience working with consumer brands within a PR or marketing context. Read more about Freelancing is ....the ...

Britvic/ Cunning Tango Apple 'The Big Drench'

"The results prove that brand experiences really do have the ability to change brand perceptions and shift product" Mel Wakely, Group Account Director, Cunning Britvic/ Cunning Tango Apple ...

Field marketing: The rules of the street - Marketing news ...

'When we did the FHM work, the police thought it was funny and just told us not to be too long,' recalls group account director Mel Wakely. 'It would be very different now

diageo - search - Promotions & Incentives - search results ...

Moving Up: Mel Wakely, RPM 21 Feb 2006 Brand experience agency RPM has appointed Mel Wakely as account director to work on its Diageo UK

Has the outrageous media stunt blown apart at the seams? - Brand ...

“We’ve grown up a bit,” says Mel Wakely, group account director at Cunning. “We changed because we were being lumped in with fly-poster campaigns – which we don’t do at all

Company Director List - WA Listing - Page Number: 45

MEL WAKELY London, South East, N16 ... LES WALDOCK Newcastle Upon Tyne, Tyne And Wear, North, NE12