Su Webber

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Su Webber

Locality: Stockport, United Kingdom
Summary: I am a co-founder and director of Cence Consulting Limited ( Cence specialises in the commercial evaluation of new opportunities: pharmaceutical brands, technologies and therapeutic portfolios; and development of early brand strategies. The Cence team has many years first-hand experience working with emerging pharmaceutical and biotechnology products, from disease area strategies, portfolio decision-making, early brand managment to licensing evaluations. Whether the opportuntiy relates to products from in-house R&D, licensing candidates or new LCM options for existing products, Cence can identify and explore commercial opportunities, forecast the market potantial and develop appropriate commercial strategies. The Cence team of commercial strategists, business analysts and medical affairs experts have the breadth and depth of experience to undertake complete commercial evaluations or provide tailored support to in-house marketing strategy or business development teams. * Providing expert advice and guidance on best practice in commercial evaluations and early brand strategy * Developing tailored solutions to meet specific business needs * Leading global cross functional teams and projects * Building the commercial case to underpin strategic decisions based on: - understanding unmet medical needs - assessing the competitive environment - developing and testing target product profiles - building forecast models and developing sales forecasts with clearly-defined assumptions - identifying commercial risk and uncertainties, including scenario planning - risk-adjusted NPVs
Current: Co-founder and Director at Cence Consulting Limited
Past: Global Marketing at Astrazeneca Various Marketing and Medical roles at ICI and Zeneca (UK) Medical Affairs at Kabi Vitrum see less...
Education:  University of Southampton Biology (1982-1985) 

Industry: Pharmaceuticals
Experience: Cence Consulting Limited (Privately Held; Pharmaceuticals industry): Co-founder and Director,  (2008-Present) 
Astrazeneca (Public Company; AZN; Pharmaceuticals industry): Global Marketing,  (1998-July 2008) 
ICI and Zeneca (UK) (Pharmaceuticals industry): Various Marketing and Medical roles,  (1988-1998) 
Kabi Vitrum ...
Interests: career opportunities, consulting offers, expertise requests, reference requests, getting back in touch

References for Su Webber

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FEATURE Realistic values are needed to predict product success L eaders in the pharma sector are well aware that tough investment decisions have to be made, but also recognise the ...


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Cence Consulting Limited - PMLive

Su Webber. Tel: +44 (0)1625 562 222 Fax: +44 (0)8700 512 619 Address: The Boathouse Clarence Mill Bollington Cheshire SK10 5JZ United Kingdom


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